Over 55s happiest group in Britain « back to Press Centre

Over 55s are among the happiest people in the country with 75% giving themselves at least 7 out of 10 on a happiness scale, according to figures released today (Thursday 12 September) by twolittlefleas.co.uk.

The research has been released to mark the launch of twolittlefleas.co.uk’s ‘Happiness generator’- which aims to spread a little happiness http://www.twolittlefleas.co.uk/happiness-generator/. It also shows that almost half (49.5%) of 1000 respondents strive to make other people happy, rising to 54% in the over 55s.

More than three quarters of those aged 55 or over (78%) report being happy more often than not, compared to an average of 70% among all age groups. 67% say they’re ‘Glass half full’ people, compared to an average of 58%. And more than three quarters (77%) say happiness is contagious as seeing someone happy makes them feel happy too – compared to an average of 60%.

Savvas Fellas, CEO of Twolittlefleas.co.uk, said: “Our happiness survey shows that the older generation are a happy bunch indeed. But we all have our down days and that’s why we’ve created the Happiness Generator – have a go  if you’re in the need of a little pick me up, or send it to a friend if you think it will make them smile. After all, happiness is contagious.”

18-24 year olds say hobbies and sex are their biggest happiness factors (48% and 44% respectively) whereas as we get older (55+) holidays and our children bring us the most joy (64% and 59%). Other things that make over 55s feel happy are pets (45%), their marriage/relationship (57%) and sex (28%).

For more information please contact Jess Champion at jess.champion@distilled.co.uk or on 0207 183 0767.

Notes to editors:

TwoLittleFleas.co.uk is a new, one stop shop for bingo lovers. Recently launched in the UK, it’s more than a bingo review site – it’s a portal that aims to give the online bingo community more of what they want. We recognise that our customers are people with interests above and beyond bingo and our mission is to deliver and share a wide variety of content that our customers will love. As well as offering reviews, offers and resources – the Hub is packed with great reads that will entertain and inspire, and features daily horoscopes from our resident astrologer Russell Grant. Check out the hub at http://www.TwoLittleFleas.co.uk/Hub/

The research was carried out online by OnePoll, which surveyed 1000 employed adults in the UK between 29/8/13 and 30/8/13. All research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines. One Poll is registered with the Information Commissioner’s Office and is fully compliant with the Data Protection Act (1998).

The full results of the twolittlefleas.co.uk happiness survey can be found here.