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Affinity Gaming appoint new CEO.

The American land-based and online sports bookmaker, Affinity Gaming, have appointed a new CEO.

Michael Silberling is to replace David Ross as chief executive officer of the company with immediate effect.

Mr Silberling has also been named a member of the firm’s board of directors. He is joining the company from Caesars Entertainment Corporation, formerly Harrah’s Entertainment, where he held a senior leadership position.

Before he joined Caesars, Mr Silberling worked as a senior operating executive at SKYCITY Entertainment.

Speaking about his new role, Mr Siberling said: “There is a meaningful opportunity to establish Affinity as the premier operator of regional gaming assets.

“I look forward to leveraging my operational and regional experience to ensure that Affinity grows its competitive position in the markets in which it operates.”

The chairman of Affinity Gaming, Rich Parisi, added: “Michael is a seasoned gaming executive whose skills, adaptability and impressive track record of success add tremendous value to Affinity.

“Michael understands the business and we are confident in his ability to help Affinity to achieve its strategic objectives.”

Affinity also announced last week that its board has been reconstituted to now include shareholder appointees James Zenni, Andrei Scrivens as well as James Cacioppo.

Mr Zenni is president and chief executive officer of private equity firm Z Capital Partners. Mr Scrivens is a managing director of the company and leads its investment activities in gaming, hospitality and leisure, while Mr Cacioppo has been the managing partner and portfolio manager of investment adviser One East Capital Advisors since 2006.

“The addition of Mr. Zenni, Mr. Scrivens and Mr. Cacioppo adds considerable depth and talent to Affinity’s board,” Mr Parisi said.

“Each seasoned executive brings strong direct experience relevant to the industry and the issues Affinity is facing.”

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