What is next for the Live Bingo Network?

The Live Bingo Network has come under fire from a lot of bingo comparison sites recently, including us here at Two Little Fleas, due to the inordinate amount of white label sites that they have been launching every month. However they have now revealed that their rapid growth has been intentional and, they hope, sustainable into next year.

With an increase in daily players from 25,000 to approx 32,000 Live Bingo is currently experiencing a growth of 28%. Neeraj Jha, Managing Director of LBN, said, “Our success this year is a testimony to the continued growth of the network as we establish LBN as the home of some of the leading bingo brands and groundbreaking games.”

LBN have set their sights onto expansion into the European market, having launched Grimms Bingo as a multilingual site available in both Swedish and English. Coming soon will also be Sola Bingo a site that will apparently also be multilingual although they have yet to release which other language the site will be available in.

In addition to their determination to launch over 50 sites before the end of 2014, LBN are launching a new bingo room: Bingo50. This game room will host the ever popular 50 ball bingo game where players can play shorter, faster games without compromising on jackpot quality. This is great news for Bingo players on LBN sites as many of the sites have seemed a little stale with the same rooms available everywhere- it will be good for them to have a new game to explore and another chance to win.

While LBN seem to be positive that this growing influx on white label sites to their network is sustainable into next year, we here at Two Little Fleas have our doubts. Releasing gimmick sites like Santa’s Bingo may boost their portfolio for a short period, these holiday themed sites have a limited life span and cannot be expected to hold a players interest after that season passes. With the added threat of the new Point of Consumption Tax coming into effect on 1st December, its hard to see how the white label owners will be able to maintain their sites even with LBN’s promised “instant liquidity”.

We wait to see what the “8 sites in the pipeline” will be, but we don’t hold out much hope for anything original. What do you think Roomies? Are you excited about the new 50 ball games that will be available? Let us know in the comment section below.