We’re about to blow your minds with some REALLY BIG NEWS! Our network has grown so large that it’s planning a move to a new domain. The gambling affiliate conglomerate, Latest Casino Bonuses, will transition from .com to .org to simply become known as its widely recognized acronym, LCB. Bursting with pride, the fleas are bouncing around in a high-spirited frenzy!
Wait, who’s LCB?
Born in 2006, LCB is an online casino affiliate site turned prominent network within the iGaming industry. It all began with the network’s OG gambling portal, LatestCasinoBonuses.com, which expanded as a result of site launches and acquisitions over the years such as Casino Listings, LatesPokerBonuses.com, LatestSportsBonuses.com, WizardofOdds.com and WorldCasinoDirectory.com to name a few. The best in bingo, blackjack, slots, sports betting, poker and live dealer games are found across the many portals – more sites than any other affiliate network.
LCB: The Award Winner
- iGB Best Casino Affiliate 2013
- iGB Best Casino Affiliate 2014, Best Overall Affiliate 2014
A few more facts:
- 60+ employees across the globe
- Headquarters located in Belgrade
- 2M+ monthly visitors
- 100,000+ registered members
- Over 200 EXCLUSIVE bonuses
- Over 1K online casino reviews
- Nearly 4,000 land-based casino reviews
- More than $250,000 in cashback rewards
Serving as a watchdog for gamblers, it was fitting that they acquired AffiliateGuardDog.com. The principles of education and protection aligned perfectly with LCB’s. For example, the LCB team is known for spotting fake casino software and notifying players in helpful rogue reports. Responsible for exposing a series of sneaky operators, the crew is dedicated to looking after players in an industry where the house always wins. Not only do they share the details of their investigations, but they show us how to recognize pirated software.
Two Little Fleas joined the network after the May 2017 acquisition. LCB had built a presence in online bingo with its existing affiliate sites, LatestBingoBonuses.com, Bingo-Reviewer.co.uk and NoDepositBingo.co.uk. Our quirky vibe and passion for the UK’s favourite numbers game made for a quick and easy changeover.
Branding Evolution
Whether it’s the yellow logo or the dapper mascot, Monty, LCB is a familiar brand in the online gaming space. The collection of sites amassed under its umbrella set the network on course toward the next step in its branding evolution. Already commonly referred to as ‘LCB’, the new domain, LCB.org, seems to make perfect sense.
The more things change, the more they stay the same. LCB’s mission, “To bring more value to the player”, has not changed. In fact, all the core values that built the original site over a decade ago won’t be lost despite its URL.
In terms of the content, everything from the casino reviews to the guides, exclusive bonuses and even the forum will seamlessly make the move to the new domain, which is scheduled to happen before the end of this month.
Mind blown? Stay tuned!
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