Yggdrasil Expands Reach in UK Market Through Lottomart Partnership

Yggdrasil, a prominent iGaming publisher, has significantly strengthened its position in the UK market by launching its extensive slot portfolio with Lottomart. This partnership grants Lottomart access to Yggdrasil’s entire collection of games, which has been meticulously developed over the past decade. The portfolio includes a diverse array of titles featuring popular themes, innovative mechanics, and engaging features.

Among the fan-favorite offerings are the acclaimed Vikings series and the newly released Gold Frontier Jackpots FastPot5 and Ragnaravens WildEnergy. Additionally, exclusive titles from the YGG Masters program and slots incorporating Yggdrasil’s high-performing Game Engagement Mechanics (GEMs) have been made available to Lottomart users.

Reaching New Audiences

Lottomart, a leading UK online gaming operator, boasts a wide variety of products, including over 2,500 casino games, lottery betting, and unique scratch cards. The collaboration with Yggdrasil allows the publisher to reach new audiences and solidify its presence in Europe’s largest online gaming market, where Yggdrasil’s portfolio has been available since 2016.

Jose Simon, Commercial Director at Yggdrasil, expressed enthusiasm about the partnership, stating, “The UK remains a key market for Yggdrasil with our games resonating well with local players, and together with Lottomart, we’re able to introduce our award-winning titles to even more slot fans. Lottomart offers its customers a leading online casino with an array of games from the best providers in the world, and we are thrilled to join their list of trusted partners.”

A Diverse and Proven Portfolio

Yggdrasil’s portfolio, known for its innovative and engaging games, includes titles that have become favorites among players worldwide. The Vikings series, known for its captivating themes and mechanics, continues to draw significant attention. Newly introduced games like Gold Frontier Jackpots FastPot5 and Ragnaravens WildEnergy offer fresh experiences while maintaining the high standards Yggdrasil is known for.

The partnership with Lottomart is a strategic move for Yggdrasil, allowing the company to further penetrate the UK market and engage with a broader audience. The inclusion of exclusive titles from the YGG Masters program and games featuring GEMs ensures that Lottomart’s offerings remain diverse and appealing to players seeking quality and innovation.

Source:

Yggdrasil Boosts UK Presence with Lottomart Launch, yggdrasilgaming.com, Yggdrasil. May 28, 2024.