Play Mecca Bingo
Mecca, one of the giants of both off and online bingo, has hired Clarion Communications to help it expand its appeal to become more than a big bingo name.
Clarion was one of five PR companies invited to bid for the contract and will handle all of Mecca’s publicity for both its real world club and its website, meccabingo.com. The idea is that Mecca will become known as a gaming site rather than just a bingo site.
You can expect some changes in the way Mecca presents itself, as it tries to unify its branding ‘across all channels’ as the PR speak has it.
Lesly Clifford is Mecca’s PR chief. He said: “Mecca’s strategy is to create one emotive, integrated brand across all channels. We are looking to appeal to a wide audience.
“We are not looking to appeal to a certain demographic. This is all about attracting people who share the same mind-set as us – people who want to ‘come and play at our house’ to enjoy fun and laughs with their friends and family and maybe win some big prizes at the same time. We want our customers to be able to join our party wherever and whenever they choose.”
“Clarion Communications will be helping us to bring ‘come and play at our house’ to life and position Mecca as a gaming entertainment brand that includes but is not defined by bingo.”
What will this mean for players? Well, hopefully an improved gaming experience and more promotions. Currently the site is pushing seven days of free bingo for new players with £25 jackpot rooms. They’re also running an ‘everyone’s a winner’ promo, which promises a free gift every day you play with a £10,000 top prize. The site already offers lots of slots, but bingo players will hope that the decision to try to widen their appeal doesn’t mean bingo gets neglected.
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