888’s Entire Bingo Business to be Acquired by Broadway Gaming Group

A Rosy Outlook for Bingo Acquisition!

Hot off the press! Exciting bingo news reaching us today of a massive buy-out deal between The Broadway Gaming Group, one of the UK’s largest bingo networks and 888, and it’s set to be worth somewhere in the region of $50m!

Butler’s Bingo owner, The Broadway Group, is set to snap up 888’s B2C bingo business, and B2B bingo business (Dragonfish), in a bid to accelerate its growth strategy. Already a dominant force within the online bingo industry, The Broadway Group are hoping the deal will open more opportunities when implementing their expansion strategy.

Big Bingo Expectations:

Thanks to the Dragonfish platform capabilities plus customer proposition, the acquisition should lay the foundations for what is expected to be a promising future. In a press statement, it was revealed responsible gaming will continue to be a defining feature of Broadway’s operations with the deal providing further customer protection capability.

Rosy Bingo, just one of many from Broadway Gaming’s stable, offer a range of tools to help players gamble responsibly, including:

• Self-assessment: The self–assessment is designed to help you stay in control of your play. Complete the questionnaire to see how your gambling is affecting you. It takes about 5 minutes and is completely anonymous.
• Affordability calculator: This helps you work out how you spend your money each month. It takes about 5 minutes and is completely anonymous too!
• Session reminders: Little reminders to alert you to how long you have been playing while encouraging you to take a break.
• Deposit limits: By setting yourself a deposit limit you can continue to play and have fun with the added comfort of knowing you will not be able to deposit more than you have chosen or can afford.
• Take-a-break option: Have a break for up to 4-weeks at a time.
• Self-exclusion: Self-exclusion is an option for people who are feeling stressed, upset, or preoccupied by gambling. This blocks you from accessing all bingo sites owned by The Broadway Gaming Group for a pre-defined period, from 6 months up to 5 years and cannot be reversed by customer support.

Acceleration will be boosted by the highly experienced B2C and Dragonfish B2B bingo teams, bringing on board all of 888 Group’s excusive technology assets, operations, B2B clientele and consumer facing brands.

David Butler, CEO at Broadway Gaming, said: “We are delighted to reach an agreement with 888 to acquire its bingo business and platform. By combining these with our existing business and brands, which include ‘Butlers Bingo,’ we will be able to achieve an even stronger global footprint in key regulated bingo markets.

We have worked intensively with the 888 Group over the course of the last few months and have been very impressed by the quality of the bingo platform and product, the B2C and B2B businesses, its approach to safer gambling and player protection, and above all the management team. We see significant further expansion opportunities in both the B2C and B2B segments and are very excited about our plans for the future, as we work closely together to become the preeminent online bingo business globally.”