To celebrate the launch of its bingo operation, Betway Bingo are launching a television advert as part of “Betway Stories” marketing campaign.
The advert will hit television screens this Friday (1ST August).
The betting firm are running a marketing campaign called Betway stories, which feature their various gamers across different platforms
The latest addition to this campaign is an advert for the recently launched Betway Bingo, which tells the story a young hairdresser called ‘Lucy’, who is forced to regularly decline invites from her older clients to join them at their bingo halls, as she says that she “too young” to play. However, the real reason that Lucy does not join them is that she prefers playing online with Betway Bingo.
Anthony Werkman, head of marketing at Betway, said:
“The launch of Betway Bingo completes our line-up of first class gaming products.
“This latest launch allows us to connect with another key gaming demographic who have been keen to see bingo added to our established line up of existing gaming options.
“In 2014 the Betway website and product portfolio has seen a major revamp in both usability and aesthetic, this overhaul continues with the launch of Betway Bingo.”
To advertise Betway Sports, they will be using a television advert that features Frank’s story, and Betway Vegas will be advertised using the tale of Terry.
There is also to be a fourth Betway story focusing on Betway Casino which will then round off the series. This advert will feature a regular casino player called Dan.
All four of these adverts will debut on television screen this Friday (1st August).
The adverts were developed by Betway’s advertising agency Above+Beyond, who have been in charge of the operator’s account since 2012.
Theses adverts are the latest part of Betway’s refreshed visual identity and brand vision, overseen by Mucho and The Brand Conspiracy.
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