Dotty Bingo has been acquired by the Broadway Gaming Network.
Online bingo website Dotty Bingo has been bought by the Broadway Gaming Group.
The Broadway Gaming Group currently run Butlers Bingo, Glossy Bingo and Rehab Bingo.
In an announcement this week, the Broadway Gaming Group stated that they are planning to refresh and revitalise Dotty Bingo, by adding new systems to the current product, with the aim of increasing player activity on the site and to attract new players.
Dotty Bingo was originally launched in the summer of 2011, and had a series of television adverts. Like Butlers Bingo and Glossy Bingo, Dotty Bingo also runs on the Microgaming software.
Microgaming software gives operators the opportunity to roll out new and specialized bingo brands into the marketplace very quickly. The software offers an extensive side game portfoilio, as well as huge variant of bingo, and offers access to Microgaming’s Progressive Jackpot Network, which will allow Broadway Gaming to utilise Microgaming’s high powered business solutions and provide the new acquisition with a fully integrated bonus and loyalty system. This is likely to greatly assist with Broadway Gaming’s targeting of a specific market demographic with Dotty Bingo.
This was previously acknowledged by the firm when they first acquired Glossy Bingo in summer of 2013. Then, the Head of Bingo at Microgaming, David Reynolds, said that the Microgaming software offered a great amount of functionality to power a successful online Bingo site.
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