Glossy Bingo joins Butler’s Bingo on Microgaming platform

Play Glossy Bingo

It joins Butler’s Bingo as the two Microgaming-powered Broadway Gaming online bingo sites – and Butler’s members might be particularly excited about a new site being launched by the same operator.

That’s because, in December 2012, one Butler’s Bingo member saw a jackpot payout of £5.88 million; however, the two sites are targeted at specific, and different, demographic groups.

Broadway Gaming’s player experience manager Ian O’Farrell says: “Glossy Bingo will target a slightly younger audience, in line with the demographic profile of a glossy magazine reader.

“The site resembles the high-quality and fashionable nature of a glossy publication, whilst utilising Microgaming’s first-class bingo software to enrich the players’ journey through the site.”

Microgaming’s head of bingo David Reynolds adds that the company’s software platform not only powers the games, but also allows for effective player management and back-office operations.

He predicts that, working alongside Butler’s Bingo in the Broadway Gaming line-up of sites, Glossy Bingo will soon be as successful as its sister site.

Although it is still in its infancy, Glossy Bingo has several features that could ultimately see it eclipse even the £5.88 million payout seen at Butler’s Bingo in December.

It has not one, but two progressive jackpots, whose running totals are clearly visible at the top of most pages of the Glossy Bingo site.

At the time of writing, the bingo progressive jackpot stood in the low thousands of pounds, with the slots total was at over £3 million – well on its way to overtaking the nearly £6 million paid out around Christmas last year.

New members at Glossy Bingo can benefit from a 400% first-deposit match, effectively multiplying your opening account balance by a factor of five.

You’ll earn a 100% bonus on your second deposit, 200% on your third, and 300% on your fourth deposit, after which you are automatically entered into the VIP programme.

This involves having your playing pattern reviewed by a representative of the site, who will decide whether you are a TV star, a film star, or a superstar.

Depending on their decision, you’ll be able to earn from 50% to 75% on every subsequent deposit, as well as the right to have your account reviewed regularly in the future to decide whether to upgrade you to a higher VIP level.