Mecca Bingo’s ‘Legends of Play’ Campaign Stars Henry VIII and Cleopatra

Mecca Bingo has unveiled its latest marketing campaign, ‘Legends of Play,’ designed to reinforce its status as the UK’s premier bingo brand and attract a broader audience. Created by The Mission Group, this campaign creatively incorporates humor and historical elements to emphasize Mecca’s long-standing legacy.

Campaign Launch and Highlights

The ‘Legends of Play’ campaign airs across ITV, Media 15, Axiom, 360 Media, and Sky. English comedian Jessica Knappett provides the voice-over for the campaign, which humorously depicts historical figures such as Henry VIII, Cleopatra, Vikings, and cavemen enjoying a game of Mecca Bingo on devices like jewel-encrusted mobile phones and stone tablets.

The campaign’s reach extends beyond television to include Video-On-Demand streaming, YouTube, and various digital activations over the next two years. This multi-channel strategy aims to maximize audience engagement and brand exposure.

Creative Vision and Brand Evolution

Dylan Bogg, Chief Creative Officer at Mission, expressed his excitement about the campaign: “We’re thrilled to launch a stand-out and fun new positioning for Mecca Bingo. Our tongue-in-cheek campaign celebrates Mecca as the original bingo brand with a fun twist, showing that Mecca really is the legend of play since back in the day.”

Anna Venturas, Marketing Director for Rank Interactive, echoed this enthusiasm, saying, “We’re excited to launch Mecca’s biggest advertising campaign to date. As the nation’s most recognizable bingo brand, we wanted a campaign that nods to our expertise while using Mecca’s playful tone of voice to attract new players. We’re delighted that Mission has hit the spot with ‘Legends of Play.’”

Earlier this year, Mecca Bingo demonstrated its commitment to innovation and community engagement by hosting its first cross-channel slots tournament at its Luton club.

With ‘Legends of Play,’ Mecca Bingo continues to strengthen its reputation as a trusted and entertaining choice for bingo enthusiasts across the UK. By blending historical themes with modern humor, the campaign successfully highlights Mecca’s rich legacy and enduring appeal.

Source:

Mecca Bingo unveils ‘Legends of Play’ marketing campaign, gamblinginsider.com, July 25, 2024.