Paddy Power Owner Snaps Up Tombola in £402m Cash Deal

Tombola Acquired by Rivals in Mega Cash Transaction

We have some hot bingo news to bring you Fleas and if you’re an active member of Tombola, this may end up affecting you! Flutter Entertainment, the folks behind Paddy Power and Betfair, have just snapped up Tombola in a cash bid said to be worth £402million! By Q1 of 2022, founder Phil Cronin will leave the company after 16-years, a company with more than 700 staff and more than 400,000 average monthly users.

Based in Sunderland and Gibraltar, Tombola, Britain’s biggest bingo site, has become the success story it is today through a string of successful television ad campaigns, for its unique and exclusive games and for sponsoring one of the biggest reality TV shows in the UK – I’m A Celebrity Get Me Out of Here.

Peter Jackson, chief executive of Flutter, said: “Tombola is a business we have long admired for its product expertise, highly recreational customer base and focus on sustainable play. The brand aligns closely with Flutter’s safer gambling strategy, a key area of focus for us.” Tombola was the very first online bingo site in the UK to introduce limits on wagers and deposits and has since introduced a ‘MyPlay’ tool for players to get a view of their gambling habits.

All We Can Do is Wait!

Safer gambling is at the heart of Tombola with bingo bonuses offered to players for setting in their own limits and sticking to them. Deposit limits, stake limits, timekeeper and game freeze are all readily accessible to the players and not only that, but chat hosts also actively encourage users to cash out their winnings and take a break, making them one of the most responsible gambling establishments in Britain.

Mr Jackson added: “As the time comes for Phil to hand over the reins, I would like to thank him for building the success story that the business is today, and I look forward to welcoming the Tombola team to Flutter and growing a sustainable business for the future together.”

What does this latest deal mean for Tombola and their players? Will Paddy Power owned Flutter come along and put their stamp on the bingo site? We can only hope they decide to leave it as it is! I’m what you call an active player, and it would be disappointing if they were to start making changes. All Flutter-owned brands look the same, deliver the same promotions and offers and having somewhere like Tombola with games like hamster race, rollercoaster, picture bingo and Pulse, is a breath of fresh air.

While you’re here fleas…

…don’t forget to check out the upcoming I’m A Celebrity Get Me Out of Here inspired promos! There are big prizes to be won even if you don’t like the show, including a free-to-play daily bug match game with two chances to win real cash, a big £20K bingo90 game each evening and social media competitions too!

Source: “Flutter Snaps Up Online Bingo Group Tombola in £402m Deal”. Express & Star. November 18, 2021.