Bingo operator, Mecca has experienced a decline in customers.
Mecca Bingo has seen its revenue drop following a slide in customer visits in the year ending June 2014.
The bingo firm – which is owned by the Rank Group – saw both its land bingo venues and its digital operations decrease three per cent to £288.2m during the 12-month period, which is down from £296.2m the previous year.
Mecca Bingo’s decline in revenue has been blamed mostly on the fall in customer visits to its land-based venues, the Rank Group have claimed.
Rank said it had undertaken a review of all venues, session by session, and concluded that certain offers that Mecca was promoting were uncompetitive.
Numerous initiatives were then launched, with a huge focus put on improving value for money. For instance, the company launched lower priced sessions, as well as a “refer a friend” reward programme, and also launched new food and beverage promotions.
The company has also benefitted this year from the Treasury halving bingo duty to 10 per cent.
Mecca was launched in the 1960s, and it has since grown to become one of the most successful land-based and online bingo operators.
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