Casino operator, ComeOn! has agreed a sponsorship deal that will run until the end of the 2015-2016 with Liverpool F.C.
A Scandinavian online casino operator this week announced that they had agreed a sponsorship deal with the notable British football team, Liverpool Football Club, for two years.
The operator, ComeOn! has agreed a sponsorship deal that will run until the end of the 2015-2016.
The firm’s Norwegian spokespersonk, Paul Myklebust, said this week: “This unique agreement will give ComeOn! exclusive rights that no other betting partner in Scandinavia will have. Not only will fans see exciting activities focused on Liverpool FC but they will also enjoy tickets to games at the famous Anfield stadium.”
ComeOn! will use the Liverpool platform to offer fans in Norway, Sweden & Finland, promotions and gaming prices on their fixtures. The football club has a large following in these countries.
Since 2012, Liverpool have been evolving its global betting partnership strategy.
Billy Hogan, chief commercial officer at Liverpool Football Club, said on Thursday: “We have a large fan base in Scandinavia & being able to regionalise our partnerships really helps partners bring fans closer to the club they love no matter how far away from Anfield they live.”
ComeOn! has been running a TV commercial campaign in Scandinavia since the beginning of June.
They are the third gambling company to announce that they are sponsoring a premier league football team this week, following Bet365, who will be sponsoring West Brom, and 12BETuk, who will be sponsoring Hull.
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