
There has been a massive growth in the usage of mobile gambling this year.
Indeed, for the first time, mobile platforms have overtaken desktops in their total internet usage in America, and this trend, moreover, is likely to be repeated worldwide, reports the Daily Mirror.
In America, 55% of all internet use is via mobile devices, with 47% of this being via apps and the other 8% through browsing.
Online casinos have embraced this move to mobile app gambling, and have invested heavily in producing products for this.
Estimates predict that, worldwide revenue from mobile gambling will be more than $100 billion by the year 2017, as an estimated 164 million people will use their mobile devices to gamble online by 2018.
The rapid rise of mobile gambling is believed to be largely because of the convenience and mobility of it.
Jon Bradley of Casinoreef.com.au said: “The rise of smart phone technology has made it now easier than ever to play casino games on your mobile phone.
“Mobile casinos allow you to play your favourite games without the need to be at a computer or download any software.”
In order to cash in on this, online casinos have developed and enhanced their technology to make their apps very straightforward. Furthermore, online casinos have developed free games and a range of bonuses, which are exclusively offered to new mobile users. Combined, these factors have largely been responsible for the rapid increase in revenue derived from these sites.
Similarly, leading online casino software developers have created versions of their sites that are optimised for use on mobile devices and tablets – which run on the main mobile operating platforms, such as iOS, Android, Blackberry and Windows. These editions of games, moreover, are now comparable in terms of graphics and gameplay with the established desktop versions.
Mobile casinos either provide access to these games in versions that are playable directly in the browser of a mobile device, or via their own specialized apps downloaded from the iTunes or Google Play stores – which has been significant in contributing to the firm’s rapid revenue growth.
The result is that people are able to gamble on the go via their mobile devices, virtually anywhere and at any time, especially with the rapid growth of 4G technology, which means that an internet connection is not a requirement to access a casino on a mobile device.
Furthermore, players can also sync their online casino accounts across any number of devices, which further makes access even easier.
Players should select mobile casinos which feature games from respected, well-established international software companies, since these firms are certified to provide a fair gaming environment.
In addition to this, mobile casinos should be licensed by the gaming authority from the country where they operate, and they should also be accredited by an international testing agency which certifies its pay-out percentages and the integrity of its offerings.
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