The largest casino operator in Pennsylvania, America, Parx Casino, has launch a new social casino, in partnership with technology firm, JOINGO.
The Play4Fun application will be powered by JOINGO’s Mobile Loyalty Platform, and will be available on Parx Casino. It is to serve as a vehicle for mobile free-play gaming from the Play4Fun platform by Williams Interactive.
The app will give members instant information and offers from Parx. The app will have a wide-range of mobile capabilities, and will use JOINGO’s Places geo-fencing feature, targeted push notifications and it will be integrated with Parx’s Bally ACSC.
In conjunction with the Bally ACSC integration, Parx Casino will be able to send players push notifications that are related to where they are.
Social networks, like Facebook, Twitter, and YouTube will also be integrated.
The Parx Casino Play4Fun app is now available to buy on iOS and Android devices via iTunes and Google Play respectively.
The director of multimedia at Parx Casino’s parent company, Greenwood Gaming and Entertainment, Brian Wilson,said: “Our in-house design team was able to design, build, and deploy the app in a matter of weeks.
“The ability to integrate our existing content delivery and web services makes it simple and cost efficient to maintain and refresh content, allowing us to deliver personalised content to our guests at any time.”
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