Unibet strikes distribution deal with Odobo

Gaming operator Unibet has struck a deal with Odobo.

The online gaming operator Unibet has struck a distribution deal with the games developer and content marketplace company, Odobo.

As part of the deal, Unibet customers in regulated markets will now have access to the games available through Odobo.

The contract between the two firms will cover Odobo’s Play game discovery channel, the company’s HTML5 game content, and games such as ‘Poker Drop Riches’, ‘The Oddventurers’, and ‘Gold Dice’,

Odobo’s chief business affairs officer, Julian Jarvis, said: “Unibet is a key player that offers Odobo stronger distribution in continental Europe and access to a substantial new player base.

“This is great news for us, our developers and ultimately the players who enjoy these games.”

The deal is the third bit of business Odobo have done with a gaming operator this year. The firm previoiusly agreed partnerships with the online gaming operators Bet365 and Betfair.

The head of products gaming at Unibet, Daniel Eskola, said: “We like the quality of Odobo’s games and the efficiency of its licensing process.

“We are always looking for innovative and diverse content of a high standard and are therefore pleased to be working with the Odobo platform.”