Britain is a “glass half full” nation « back to Press Centre

Happiness is contagious for 60% of Brits, according to new research

More than 70% of Britons report being happy more often than not and almost two thirds (60%) say happiness is contagious as seeing someone happy makes them feel happy too – according to figures released today (Thursday 12 September) by

The research has been released to mark the launch of’s ‘Happiness generator’, which aims to spread a little happiness:

The report shows that almost half (49.5%) of 1000 respondents strive to make other people happy, with almost to 3 out of 5 (58.1%) describing themselves as ‘glass half full’ people. Our partners have the biggest impact on our wellbeing, with 56% reporting that their marriage/relationship makes them happy.

Others things that makes us happy are holidays (55%), our children (48%) and sex (28% for women, 43% for men), while 1 in 4 say their car makes them happy. More than a third (42%) look to their pets for a pick me up and 42% find solace in their hobbies. Almost half of us (45%) say that where we live makes us feel happy.

But, while many of the factors that keep us smiling are at home or in leisure, more than a third of us (37%) long for a better work/life balance.

Savvas Fellas, CEO of, said: “Our happiness survey shows that Brits  are generally a happy bunch, despite popular misconception. That said, we all have our down days and that’s why we’ve created the Happiness Generator – have a go if you’re in the need of a little pick me up, or send it to a friend if you think it will make them smile. After all, happiness is contagious.”

Coming out on top of the happiness survey are the over 55s – 75% of whom give themselves at least 7 out of 10 on the happiness scale. Hobbies and sex are biggest happiness factors for 18-24 year olds (48% and 44% respectively) whereas as we get older (55+) holidays and our children bring us the most joy (64% and 59%).

For more information please contact Jess Champion at or on 0207 183 0767.

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The research was carried out online by OnePoll, which surveyed 1000 employed adults in the UK between 29/8/13 and 30/8/13. All research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines. One Poll is registered with the Information Commissioner’s Office and is fully compliant with the Data Protection Act (1998).

The full results of the happiness survey can be found here.