Instant Win Gaming Review

The London-based software company, Instant Win Gaming (IWG), is specialized in supplying lottery games to online casino websites, for desktop and mobile devices. Their growing reputation could be said to precede them since they have more than ten years of developing experience on their hands. Once dubbed “the biggest interactive gaming company you have never heard of”, IWG is known for producing diverse e-gaming portfolios for GTECH, Scientific Games, Playtech and many other top-tier players in online gaming industry. And, sure enough, since then their name has become recognizable and synonymous with holistic solutions and solid content.

State-of-the-art Technology

At the moment, they have over 250 games to their name. Each one of them can be customized and adjusted to specific market’s demands and can be further developed to meet their clients’ specific needs and requirements. Their portfolio contains instant win games of a vast array of mechanics and themes, with emphasis on end-to-end innovations such as social features and effortless integration within different platforms to ensure as simple a launch as possible. One of the biggest brand names in their portfolio, Monopoly, is the outcome of their partnership network and strong ties they built since their founding.
As the Internet’s technological landscape is rapidly changing, so are IWG’s versatile skills growing. They produce games in Flash, that up until recently used to be standard for web browsers. However, with HTML5 taking over and pushing Flash into oblivion, the company is also working with HTML5 and optimizing their products for any mobile or tablet device. This means covering all sorts of operating systems as well, like iOS and Android, and testing them thoroughly from player’s point of view. Creating with HTMl5 technology means keeping up with trends and making content available to the largest audience possible.

Going One Step Beyond

The extent of IWG’s services reaches much further than just producing games for various platforms. They also provide consultancy and strategy services so that, in conjunction with their clients, the end results are always leading to positive outcomes regarding player engagement, through precise communication and understanding of the platform.
Cutting edge, flexible, relevant and tirelessly innovative – we reckon these are the key epithets that can be ascribed to Instant Win Gaming. With intelligent solutions that take all aspects into account – games’ entertainment value, technical aspects and compatibility, platform development and changing habits of online lottery goers – the future looks bright for this successful company.

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