Yggdrasil is going bingo!

Slots fans are sure to know the name Yggdrasil, or at least seen the logo while firing up some random slot. This company makes some of the biggest titles out there, such as Vikings Go Berzerk, Rainbow Ryan and Holmes and the Stolen Stones. Many of these also end up on bingo sites too as side games. You may have seen these slots over at Slingo, for example.

Now, however, this very busy developer is making a move into the world of bingo! That can only mean new games for bingo lovers. Best of all, this being a new developer, we should see a fresh approach and some changes from the usual titles that appear.
The company is billing this move as a unique new product, which will add an extra dimension to casino and sportsbook sites. Built for mobile with both portrait and horizontal views, players will be able to enjoy it on the move, or simply on desktop and tablet.

The new product will encourage social interaction thanks to a secure chat function, with a ‘reactions’ feature to create an enjoyable, competitive environment. Apparently this will be hosted chat too, with Yggdrasil themselves providing hosting, promotions, game schedules and so on. Naturally, this bingo offering will have Yggdrasil slots as mini-games too.
Yggdrasil CEO Fredrik Elmqvist said: “We’ve been analysing bingo for some time and have realised there’s exciting potential to innovate in what has become a relatively dormant area of the industry. With our in-house social and gaming expertise, we believe we can offer a fresh dimension to bingo. This can attract a new demographic of player to the market on a much lower CPA basis compared to casino, driving revenues directly and indirectly through our BOOST™ tools and mini-slots integration.

On launch, players will recognise industry-first features for bingo which have been adapted from the wider casino space, reinvigorating the much-loved pastime and raising the bar against other products on the market.

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